DAP #024 - Data Engineering Agent Preview Launch, New GA4 Reporting Playbook, GA4 User-Provided Data Chaos & Advanced Bidding Manager Tool Unveiled

Here is the top content I’ve read in the last few days.

🔥 Hottest news

• The Data Engineering Agent in BigQuery is now in preview
  The Data Engineering Agent has been launched in preview, allowing users to streamline data engineering tasks.

📢 Product updates

• GA4 Reporting Playbook
  Adriaan Dekker announces the release of the Google Analytics Reporting Playbook, which clarifies the differences in GA4 reporting. This resource helps users navigate the complexities of Google Analytics to find key insights.

🛠️ Technical news

• GA4 - User Provided Data (UPD)
  Brais Calvo discusses the chaos caused by the rollout of user-provided data in GA4, highlighting issues that affected user identification and data accuracy. He notes that while Google claims to have made improvements, users should remain cautious.

🎓 Other resources

• Advanced Bidding Manager
  Christoph Scherf introduces the Advanced Bidding Manager tool, designed to optimize gross profit through smarter bid targeting in Google Ads. The tool utilizes Google Ads bid simulator and is available on GitHub for users interested in enhancing their bidding strategies.

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