DAP #022 - GA4 Traffic Insights from Atlas Browser, Enhanced BigQuery Data Transfers for GA4 & Facebook Ads, GA4 Server-Side Tagging Metric Issue, GTM Debugging Tip for Preview Mode
Here is the top content I’ve read in the last few days.
🔥 Hottest news
How GA4 Handles Traffic from Atlas Browser: Josh Silverbauer discusses insights from Dana DiTomaso regarding GA4’s handling of traffic from OpenAI’s Atlas browser, noting that it reports Atlas traffic as Chrome. He emphasizes the implications for tracking new users and suggests the need for a dedicated Atlas dimension in GA4.
📢 Product updates
GA4 Data Transfer in BigQuery: Balazs Vajna highlights improvements to GA4’s BigQuery data transfer feature, which now supports custom tables for more relevant analytics. This update allows users to pull specific dimensions and metrics, enhancing data utility for troubleshooting and reporting.
Facebook Ads Data Transfer Update: Balazs Vajna announces significant improvements to the Facebook Ads Data Transfer in BigQuery, including better breakdowns of action types and more user-friendly data selection. While some limitations remain, these updates enhance reporting capabilities for marketers.
🛠️ Technical news
GA4 Server-Side Tagging Issue: Giovani Ortolani Barbosa reports an issue with the GA4 “Elapsed time from last page request” metric not populating in server-side setups. The problem appears to stem from the
tfdparameter not being sent correctly, and the issue is currently under investigation by Google.
🎓 Other resources
GTM Tip: Override without Extensions: Ophélie Micoine shares a useful tip for forcing a Google Tag Manager container into preview mode using Chrome DevTools, eliminating the need for external extensions. This method facilitates debugging specific GTM versions efficiently.