DAP #021 - Open Source Google Ads MCP Server Launch, Interactive GA4 AI Dashboard Unveiled, Google Discontinues Privacy Sandbox, MeasureCamp London 2025 Insights

Oct 20, 2025

Here is the top content I’ve read in the last couple of weeks.

🔥 Hottest news

Open Source Google Ads API MCP Server: Geert Groot announces the launch of an open-source Google Ads MCP server, designed to facilitate easier integration and management of Google Ads, garnering excitement in the community.
(I know this is not a digital analytics update per se, but I think it is relevant since it will give us also chances for better analysis).

I might be biased, but our interactive GA4 AI Sources dashboard is the best on the market!: Siavash Kanani promotes an interactive GA4 dashboard that provides insights into AI sessions, engagement rates, and traffic performance, emphasizing its ease of use and free access for users.

Google ends Privacy Sandbox for Chrome and Android: Eric Seufert reports that Google has discontinued its Privacy Sandbox initiatives for Chrome and Android, suggesting that this move reinforces the ongoing use of traditional tracking methods over privacy-focused alternatives.

MeasureCamp London 2025 – Under the Sign of the Octopus: Nicolas Malo recaps MeasureCamp London 2025, highlighting its theme of “Be an Octopus” to encourage adaptability and curiosity in data analytics, with insights from various sessions addressing contemporary challenges and innovations in the field.
(Almost a month has passed since the last edition of MeasureCamp London but my LinkedIn feed is still full of posts about it! What for an edition it’s been!)