DAP #011 - Shopify Breaks Tracking, Google Ads Disables Conversion Tracking, and Apple Sparks Panic
Here is the top content I’ve read in the last few days.
🔥 Hottest news
Given the large number of Shopify websites I see, this might be the most impactful news of the week: Shopify may have just broken your custom tracking—and didn’t tell you. | Tristan Hahn
📢 Product updates
Johan Strand conducted some research on a release note from Apple about Safari that raised questions in the digital analytics community: […] lets try to sum up why a small release note from Apple caused quite a stir today in the digital marketing community. | Johan Strand.
For those interested in BigQuery's advanced features, Khrystyna Grynko posted there’s now a public preview of Gemini-assisted hashtag PySpark code generation.
🛠️ Technical news
Frederik Boysen noted that ⚠️ Google is now disabling tracking for non-compliant consent setups, this is no longer just a warning! | Frederik Boysen. From their post: “We’re now seeing Google Ads actively disabling website conversion tracking in ad accounts, even when everything appears to be set up correctly“.
🎓 Other resources
It's always a pleasure to highlight work from Artem Korneev. This time, he’s published a blog post on RFM segmentation using Dataform: Dataform RFM Segmentation and Python Notebooks.
David Arnemann shared some Google documentation featuring a Looker Studio template for visualizing cloud billing data: No idea where your Google Cloud budget goes? | David Arnemann. If you - like me - weren’t aware of this solution, give it a try!
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