DAP #003 - API for GA4 Annotations, Python in BigQuery, pMaximizer and more
Here is the top content I’ve read in the last few days.
🔥 Hottest news
Annotations were a long-awaited feature in Google Analytics 4. They finally have been rolled out, along with API access.
Steve Lamar has shared a fantastic Google Sheets that uses the API to easily add/update annotations.
Here’s his post with further details: The GA4 Annotations API is available 🔥 So, I built a Google Sheet that… | Steve Lamar
📢 Product updates
Did you know that you can now add dynamic variables to text boxes in Looker Studio? Well, a couple of days ago a Google employee shared a post on LinkedIn with this update, along with a GIF explaining how it works. Check it out: https://www.linkedin.com/posts/edgar-aguillon_googleemployee-activity-7313268270122377216-vfM_
The development team working on Google BigQuery is releasing new features at lightning speed. Luka Cempre from Adswerve recently shared a couple of snapshots showing how he uses the new Python UDFs inside BigQuery: https://www.linkedin.com/posts/luka-cempre_bigquery-ugcPost-7313306022515765248-zR3s
🛠️ Technical news
On March the 4th Google Tag Manager announced that it will use service workers - when possible - to send data to server-side Google Tag Manager.
Ophélie, Senior Measurement Expert at fifty-five, shared a Linkedin post with some tips on how to check this specific use case: #gtm #serversidetagging #serviceworkers #webanalytics #debugging… | Ophélie M.
🎓 Other resources
Christoph Scherf from Google shared an interesting solution called pMaximizer for better monitoring Performance Max campaigns. It requires Looker Studio, Google Cloud, a Google Ads API developer token. Here’s his LinkedIn post.