DAP #002 - Measurement Frameworks, GA4 Data Transfers, & GTM Enhancements!
Here is the top content I’ve read in the last few days.
🔥 Hottest news
Katrin Werres, UK Head of Measurement & Effectiveness at Google, shared a LinkedIn post about the recent Google Think Measurement summit, highlighting the new BCG Measurement Maturity Framework and, most importantly, Google’s Effectiveness Equation research:
Here’s her Linkedin post: #thinkmeasurement #google #marketing #effectiveness | Katrin Werres
Here’s a direct link to the research by Google: The Effectiveness Equation
📢 Product updates
Luka Cempre highlights the pros and cons of Google BigQuery's new GA4 data transfer service, which simplifies data access with pre-modeled, UI-matching tables: #bigquery #ga4 | Luka Cempre
A label (data not available) will now be available on some GA4 reports: #ga4 #new #data #not #available | Enrico Pavan
🛠️ Technical news
Florian Götting shared a workaround to use ES6 JavaScript (and above) in Google Tag Manager: Maybe you already heard that the Google Tag Manager (GTM) does not support… | Florian Götting
On March 19h Google announced first-party mode available in Beta in Google Tag Manager. The MeasureMinds Group published a blog post with a step-by-step guide on how to set it up: Google First Party Mode: Step by Step Setup Guide + Expert Tips
🎓 Other resources
The Linkedin headline is self-explanatory for this resource: How to query the Google Ads API without writing any code? And I don’t… | Ahmed Ali